Our story

От мама за мами™ is a story about family, about a journey, about searching, and about shared experience. It doesn't start with a brand idea, but with a deeply human wish - to have a child and raise them in the best way we possibly could.

Deni and Simo went through a long period of trying to become parents - more than seven years filled with hope, doubt and questions that never had a clear answer. When their daughter Simona was born, the joy was immense, but with it came the reality of parenthood as it's rarely shown - complicated, overloaded with information and often confusing.

Within the first few months, it became clear that modern parenthood doesn't suffer from a lack of knowledge, but from a lack of direction. Advice is everywhere - from social media to forums, videos and "expert" opinions. It often contradicts itself, creates stress, and leaves parents feeling that whatever they do, it's probably still not quite right.

That feeling became the starting point for От мама за мами™.

At first, Deni began gathering and organising information for herself - not just what was recommended, but why, when and in what context. Her search gradually grew beyond her own circle, and a small community of parents began to form around her, people who needed not strong opinions, but clarity and peace of mind.

Simo, with his background as a marketing specialist and business consultant, naturally took on the role of the person who sees the whole picture. His focus is turning every idea into something workable, accessible and well structured, something that reaches people easily, clearly and beautifully presented. He's behind the platform's strategic development, turning the content into a lasting solution rather than a one off initiative.

Simona, their daughter, remains the quiet but most powerful driving force behind it all. She's the reminder of why От мама за мами™ exists, not as a theory, but as a living reflection of real family life. Every book, every resource and every idea has to answer one question: would this actually help a real family.

The first book, dedicated to weaning, came about as a logical result of this process. It doesn't offer a rigid schedule, but organised information that explains the process and provides guidance. From there, the platform began to grow steadily, from a community into a platform, and later into a publishing house.

Today, От мама за мами™ is a platform and publishing house with over five original titles, plus courses and educational resources covering pregnancy, newborn care, sleep, weaning and early childhood development. Together, these have supported more than 20,000 families, and the community around the platform now numbers over 16,000 parents.

The content is shaped by more than personal experience alone; it draws on deliberate professional development. Deni Hristova is a certified Neuroscience Coach and has completed training in Parent Effectiveness Training (PET), based on the method developed by Thomas Gordon. This knowledge is reflected in the platform's approach, in the way it talks about emotions, development, behaviour and family relationships, without extremes and without pressure.

От мама за мами™ works in partnership with paediatricians, nutritionists, psychologists and educators, as well as hospitals across the country. The platform takes part in socially significant charitable initiatives, because it believes that access to quality information is a form of care, especially in moments of vulnerability.

At its heart, though, От мама за мами™ remains a family story. A story of shared experience, of learning as you go, and of the wish for parenting to be calmer, more mindful and more human.